Features of the methodology for assessing the innovative activity of industrial enterprises in the context of digitalization

This article is devoted to the author’s methodology for assessing the innovative activity of an enterprise aimed at integrating quantitative and qualitative indicators. This technique will allow you to more accurately reflect the level of innovation activity, identify the main factors affecting the effectiveness of innovation implementation, as well as form a strategy for further development. The paper considers the key elements of the proposed methodology. The results of the study can be applied in the practice of industrial enterprise management. The methodology can be used by state statistical agencies to monitor and evaluate the innovative activities of industrial enterprises. The implementation of this methodology can contribute to a deeper understanding of the processes associated with innovation and support informed management decisions. The methodological base of the study includes methods of quantitative and qualitative analysis, statistical analysis, factor analysis, and methods of expert assessments.