Uncovering the Effect of Wellbeing HRM on Innovative Work Behavior through Proactive Motivation

This study examined the linkage of well-being (WHR) and innovative work behavior (IWB) through the mediating proactive motivational states (PM) role, i.e., psychological safety and organization identification. The models were validated, and SEM and CFA tested hypotheses of cross-sectional data. Study outcomes show a strong beneficial linkage between innovative work behavior and wellbeing-oriented HRM and the mediating role of proactive motivational states. All relationships are statistically significant at both 1 and 5 percent levels. These results highlight the importance of WHR and the intervening effect of PM on innovative workforce behavior in the context of the telecommunication sector. Understanding that HRM, motivation, and innovative behavior can help executives in the telecom sector improve managerial techniques and foster a culture of innovation through proactive motivation.