Features of young people's consumer behavior

Introduction. Young people's consumer behavior has a considerable social significance. Young people’s consumer ideology sets consumer standards for the future through youth's socialization. Young people are characterized by certain features related to their age, life experience, and socialization phase, and their consumer behavior has a number of peculiar manifestations, which need serious research. Aim: to analyze the features of and factors in young people's consumer behavior. Methods: theoretical analysis and systematization of psychological knowledge, online survey using a questionnaire. Results. The author analyzed the essence of consumer behavior, the characteristics of consumer behavior young people who make a numerous socio-demographic group, which is the main source of modern world's development. Conclusions. The research revealed a strong impact of social institutions (social media) on young people's consumer behavior, which should be taken into account when forming social policies.