(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers

This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law.

Authors

Cătălina Goanță (ORCID: https://orcid.org/0000-0002-1044-9800)
Taylor Annabell
Laura Aade (ORCID: https://orcid.org/0000-0001-8175-5429)

Publication Details

Journal: Internet Policy Review
Published: 2024-11-15
DOI: https://doi.org/10.14763/2024.4.1814
Citations: 5
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 5.66

Funders

Fonds National de la Recherche Luxembourg

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article

(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers

Cătălina Goanță, Taylor Annabell, Laura Aade

Nov 15, 2024

5 citations

Internet Policy Review

Digital Marketing and Social Media

5.66

article

(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers

Cătălina Goanță, Taylor Annabell, Laura Aade

November 15, 2024article en

5 citations

Abstract

Internet Policy ReviewVol. 13(4)

Fonds National de la Recherche Luxembourg

Partnerships for the goals

Openalex Percentile: Top 4%

Digital Marketing and Social Media

5.66

DOI Open Access PDF OpenAlex

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(Un)disclosed brand partnerships: How platform policies and interfaces shape commercial content for influencers — Cătălina Goanță, Taylor Annabell, et al. · Internet Policy Review (2024) | TGRS Research Map | TGRS