Color Images and Color Schemes Appearing in K-fashion in the Promotional Video of the Korea Tourism Organization

In the realm of Korean digital content, K-fashion is strongly recognized as an important tool for expressing Korea's cultural identity and originality. Accordingly, this study aims to analyze the fashion-related color images and color schemes depicted in Korean digital cultural content, using promotional Youtube videos produced by the Korea Tourism Organization promotional YouTube videos as the subject. The research methodology involved a literature review as well as referencing previous studies and monographs to examine the concept of K-fashion, the concept of color image scales, and the concept and components of the NCS. For the quantitative research, we collected videos, extracted adjective images associated with color schemes, and analyzed color and nuance areas. The study's findings are as follows: First, most color schemes were concentrated in the 'Hard' and 'Dynamic' zones. Second, the adjective image 'Gorgeous' was predominantly represented by RB and BG color series, with the nuance areas characterized by Deep chromatic, Toned dark gray, and Deep. The 'Dynamic' adjective image was also represented by RB and BG color series, with the nuance areas being Deep chromatic, Toned dark gray, and Brilliant. The 'Modern' adjective image centered on colors close to B, arranged in a Gradation palette. The 'Gentle, Noble, Elegant' adjective image was expressed through YR color series, Toned dark gray, Dark deep, and Toned gray. Third, the analysis of the color palettes revealed that both the 'Gorgeous' and 'Dynamic' adjective images were emphasized with achromatic colors along with various RB and BG colors. The 'Modern' adjective image utilized RB colors close to B in a Gradation palette, while the 'Gentle, Noble, Elegant' adjective image incorporated various shades of gray and YR colors through accessories and props. The findings of this study, which specifically propose a color schemes for the costumes to be featured in a globally recognized promotional videos, are expected to be practically applicable in various fields in the future.