A STUDY ON ONLINE SHOPPING BEHAVIOUR WITH SPECIAL REFERENCE TO ALAPPUZHA DISTRICT

Online shopping is a recent phenomenon in the field of e-business. The rise in the number of households possessing smart phones with high-speed internet access has led to widespread acceptance of e-commerce. The competition among e-vendors is getting intensified year by year,and all of them are adopting innovative and creative approaches to attract, satisfy, and retain customers. Accessibility and convenience are the key drivers for a major shift to online shopping. Due to ever increasing work pressure, multiple roles in life style, paucity of time, etc., consumers are on the lookout for such facilities that can suit their changing needs.The present study is an attempt to make an inquiry into the factors that determine the online buying behavior and suggestions to improve the online shopping experience.