Value Research of HYBE Entertainment

Abstract: With the development of economic globalization, Korean entertainment companies occupy an increasingly important position in global entertainment. Under the fierce competition among Korean entertainment companies, HYBE has created several standouts K-pop groups in the past few years, thereby breaking the pattern of the three major entertainment companies, YG, SM, and JYP. HYBE has attracted a predominantly youthful crowd mainly with its unique music aesthetic, versatile group styles, and frequent returns, and has made efforts to expand its presence from the Korean domestic market into the U.S. market, where it has become a major player. It is also trying to expand its sales from the Korean domestic entertainment market to overseas markets, mainly the United States. Despite the controversy surrounding some of HYBE's groups, which has raised the company's operational risk, the company's groups have gradually gained a significant position in global entertainment. This article analyzes the value of HYBE from the perspectives of profitability and business analysis, describes the current state of the company's development, and explores the reasons for its steady growth.