Research on the Innovative Path of Brand Development of Graduation Fashion Shows based on the Perspective of New Institutionalism

The 14th Five-Year Plan period is a period for my country to further promote the high-quality and high-efficiency development of "technology, fashion, and green". The training direction of college graduates is constantly changing, and school-enterprise cooperation is constantly subdivided and deepened. As a result, college evaluation is also linked to the employment rate of graduates. It is more required that the graduates trained by the school transform into market-oriented application talents. Therefore, following the three basic principles of highlighting student-centeredness, output orientation, and continuous improvement, introducing the concept of corporate brand show in graduation design to carry out school-enterprise linkage and integrated teaching has become an important task that the fashion design major must face, innovate and explore.