The Relationship between of Marine Sports Tourism Destination Attraction Attributes and Perceived Value and Participation Intention

The purpose of this study was to analyze the Structural Relationships on Marine Sports Tourism Destination Customers‘ Attraction Attributes and Perceived Value and Participation Intention. For this purpose, a survey was conducted 312 users of Marine Sports Tourism Destination. The data were treated with the SPSS 23.0 and AMOS 23.0 program. As a result, the following conclusion were drawn. First, research model about Attraction Attributes and Perceived Value and Participation Intention in Marine Sports Tourism Destination customers suit research’s purpose. Second, Attraction Attributes factors, perceived value and Participation Intention in Marine Sports Tourism Destination customers are related to each other. Truth, Attraction Attributes factors influence on the perceived value and Participation Intention positively. The more perceived value is, the more positive Participation Intention is changed. Third, perceived value of Marine Sports Tourism Destination facilitates Attraction Attributes factors to have an effect on exercise continuance. So the route model set up for this study is appropriate to develop researches on the samples. These results were discussed based on previous literature and theory.