A study on the influence of golf participants' betting tendency on perceived value and intention to recommend

This study analyzes the effect of golf participants' betting tendency on perceived value and intention to recommend. To find out, a total of 279 questionnaires were used in the study, with golf participants in the metropolitan area set as the population. Based on the collected data, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. The collected data were analyzed using SPSS 26.0 and AMOS 23.0 programs.<br/> First, as a result of analyzing the effect of golf participants' betting tendency on perceived value, it was found that the subfactors of golf participants' betting tendency, betting attitude and perceived behavioral control, had a significant effect on perceived value. Second, as a result of analyzing the effect of golf participants' betting tendency on their intention to recommend to others, it was found that golf participants' betting tendency sub-factors, such as betting attitude, betting norms, and perceived behavioral control, had a significant effect on their intention to recommend to others. Third, as a result of analyzing the effect of golf participants' perceived value on their intention to recommend to others, it was found that golf participants' perceived value sub-factors, such as emotional, social, and functional, had a significant effect on their intention to recommend to others.