CONCEPTUAL ROLE OF METAPHOR AS A STYLISTIC DEVICE IN CONTEMPORARY KAZAKHSTANI PAINTING

The study focuses on the significance of metaphor as a fundamental stylistic device in contemporary Kazakhstani painting, exploring its ability to convey complex cultural and symbolic meanings. The aim of the study is to analyse how metaphor contributes to a deeper understanding of cultural identity and heritage, helping to enrich contemporary artistic expression in Kazakhstan. The methodology includes a comprehensive visual analysis of selected works by contemporary Kazakhstani artists. The study relies on interdisciplinary approaches, combining art history, cultural studies, and semiotics. It investigates how metaphors are used at different levels of artistic composition - from details to the overall structure of paintings, applying both qualitative and quantitative analysis methods.The analysis shows that metaphors in contemporary Kazakhstani painting serve as an important tool for expressing cultural identity, spiritual values and continuity of ethnic heritage. The study reveals the diversity of metaphorical expressions—from traditional folklore symbols to innovative visual interpretations—reflecting the dynamic interaction between cultural heritage and modernity. The discussion emphasizes the originality of the sources and the unique approach of Kazakhstani artists who use metaphor to create powerful visual narratives that resonate with local and global audiences. The study concludes that metaphor is indispensable in Kazakhstan’s visual arts, offering a rich symbolic language linking past and present. The findings emphasize the practical significance of metaphor in strengthening cultural identity and artistic expression, suggesting further exploration of its application in broader cultural and artistic contexts. The study contributes to a deeper understanding of the role of metaphor in contemporary art, with implications for both the academic community and practical art projects.