THE INFLUENCE OF CULTURAL AND ETHNIC FACTORS ON THE MODERN ARCHITECTURE OF WESTERN KAZAKHSTAN

In recent years, there has been an increased interest in preserving and integrating ethnic heritage in architectural projects, reflecting the desire to preserve historical and cultural identity. The region of Western Kazakhstan, which has a rich historical past, was chosen as the object of the study.This article is a review and comparative analysis of scientific publications devoted to the study of the influence of cultural and ethnic factors on architectural trends in this region. The study examines key areas in which cultural and ethnic diversity is reflected in architectural solutions.The authors of the reviewed publications pay special attention to the following aspects: preserving traditional architectural forms, introducing ethnic motifs into modern buildings and integrating cultural symbols into the urban environment. The article also provides a comparative analysis of architectural objects, studying the influence of various ethnic groups, such as Kazakhs, Russians, Tatars and others, on the architectural appearance of Western Kazakhstan. Particular attention is paid to the interaction of cultural heritage and modern architectural trends.In addition, the article discusses the issues of preserving cultural identity in the context of globalization and urbanization. The findings highlight the importance of taking into account cultural and ethnic factors when creating architectural projects, which contributes to the formation of a harmonious and culturally significant urban environment. The research identified key issues related to the insufficient use of historical and cultural elements in modern design and proposed solutions to this dilemma. Contemporary architecture of Western Kazakhstan, representing a complex interaction of traditions and innovations, occupies an important place in the context of global architectural trends and contributes to the international scientific discussion on the preservation of cultural heritage in the context of globalization.