Does green knowledge management build successful green ventures in the presence of innovative practices and knowledge-sharing behaviour

The cumulative stress to acknowledge environmental challenges bound businesses to embrace sustainable practices into their business operations. In Vietnamese context, green ventures are considered a key contributor, hence, play major part in transformative landscape. Therefore, the study finds an opportunity to explore the effectiveness of green knowledge management practices on the success of Vietnam's green ventures particularly in the presence of innovative practices and knowledge sharing behavior. Drawing upon Knowledge-Based Dynamic Capabilities View, the study extends the literature by exploring knowledge management through four dimensions namely are green knowledge creation, knowledge acquisition, knowledge application and knowledge storage in order to assess their collective impact on green ventures. The background of the research is embedded in the cruciality to build understanding that how Vietnamese manufacturing firms can have leverage on green knowledge management practices to achieve long-term sustainability. Results gauged through PLS-SEM model reveal that knowledge storage has a positive and significant impact on successful green ventures. Findings also reveal that innovative practices significantly mediate the relationship of knowledge creation and knowledge storage with successful green ventures. In addition to this, knowledge sharing behavior also mediates the association of knowledge application, knowledge storage and knowledge creation with successful green ventures. The study adds comprehensive knowledge explaining that knowledge sharing culture amplifies the benefits crafted from knowledge management practices, making organizations more innovative and resilient. Despite insightful findings, the study has limitation in terms of small sample size, hence, future studies are recommended to expand the sample size to generalize the findings in a broader context.