The Role of AI in Company's Image Management
PURPOSE: The purpose of this article is to explore the impact of artificial intelligence (AI) on \ncompany image management. The research investigates how AI-driven innovations \ncontribute to improving a company’s reputation, perception by stakeholders, and overall \ncompetitiveness in the market. It aims to identify the specific AI functions that have the most \nsignificant influence on enhancing corporate image and long-term growth.
Authors
- Radoslaw Luft
- Adam Weinert (ORCID: https://orcid.org/0000-0002-8697-8944)
- Katarzyna Kalinowska (ORCID: https://orcid.org/0000-0002-4723-3261)
Publication Details
- Journal
- EUROPEAN RESEARCH STUDIES JOURNAL
- Published
- 2024-11-01
- DOI
- https://doi.org/10.35808/ersj/3566
- Primary Topic
- Radiomics and Machine Learning in Medical Imaging
- Type
- article
- Field-Weighted Citation Impact
- 0.00