The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention*

Purpose: The advancement of information and communication technology has revolutionized the retail industry, and the recent COVID-19 pandemic has significantly altered shopping patterns. The emergence of the internet, mobile devices, and social media has interconnected various information across different distribution channels, thereby innovating consumers

Authors

Publication Details

Journal
Journal of Channel and Retailing
Published
2024-10-01
DOI
https://doi.org/10.17657/jcr.2024.10.31.3
Citations
1
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.44
Controls
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article

The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention*

Seung-Chang Lee, Seunghyuk Cho
1 citations
Journal of Channel and Retailing
Consumer Retail Behavior Studies
0.44
article

The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention*

Seung-Chang Lee, Seunghyuk Cho
article en
1 citations

Abstract

Purpose: The advancement of information and communication technology has revolutionized the retail industry, and the recent COVID-19 pandemic has significantly altered shopping patterns. The emergence of the internet, mobile devices, and social media has interconnected various information across different distribution channels, thereby innovating consumers

Journal of Channel and RetailingVol. 29(4)
Openalex Percentile: Top 26%
Consumer Retail Behavior Studies
0.44
DOIOpen Access PDFOpenAlex
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The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention* — Seung-Chang Lee, Seunghyuk Cho · Journal of Channel and Retailing (2024) | TGRS Research Map | TGRS