Pengaruh Kualitas Pelayanan terhadap Volume Penjualan

The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5% of 1.664, so t count > t table. This shows that there is an effect of service quality on sales volume in Dalan Lidang, Panyabungan District, Mandailing Natal Regency.

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Publication Details

Journal
Jurnal Nuansa Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published
2024-09-02
DOI
https://doi.org/10.61132/nuansa.v2i3.1240
Citations
2
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengaruh Kualitas Pelayanan terhadap Volume Penjualan

Muhammad Ardiansyah, Siti Aminah Harahap, Andy Hakim
2 citations
Jurnal Nuansa Publikasi Ilmu Manajemen dan Ekonomi Syariah
Consumer Behavior and Marketing Influence
article

Pengaruh Kualitas Pelayanan terhadap Volume Penjualan

Muhammad Ardiansyah, Siti Aminah Harahap, Andy Hakim
article en
2 citations

Abstract

The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5% of 1.664, so t count > t table. This shows that there is an effect of service quality on sales volume in Dalan Lidang, Panyabungan District, Mandailing Natal Regency.

Jurnal Nuansa Publikasi Ilmu Manajemen dan Ekonomi SyariahVol. 2(3)
Institut Agama Islam Negeri Bengkulu (ID)
Openalex Percentile: Top 70%
Consumer Behavior and Marketing Influence
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