Research on the Application of Chinese GPT based Generative Artificial Intelligence AI in Tourist Consumption

Information technology has brought dramatic breakthrough to the tourism industry. The pre-trained generative transformer AI mata model utilizes intelligent technology to optimize tourism information search, which is the key to travel planning. Although its progress brings surprising experiences, there is still a gap between user expectations and experiences. This project focuses on the Chinese market and examines the experience of tourists using relevant AI models in tourism route planning. It provides reference for enterprises to improve models and optimize services based on AI models, and also provides guidance for tourists to choose and improve the effectiveness of model use.