Assessment of the reliability of sociological research on the Internet

The purpose of research. The main goal of assessing reliability is to quantitatively substantiate the measure of confidence in a particular process. The article discusses the methodological and practical aspects of assessing the reliability of sociological research conducted on the Internet. Emphasis is placed on analyzing the specific problems encountered when using online surveys and other digital data collection methods. Issues of sample representativeness and a number of other quantitative indicators that affect the reliability of the assessment of sociological research are discussed. Methods. The article is devoted to methodological and practical aspects of assessing the reliability of sociological research conducted on the Internet. Issues of sample representativeness, weighting coefficients, data analysis, testing for systematic errors, and calculation of Cronbach’s alpha coefficient are discussed. Results. The main steps for calculating the reliability of sociological research conducted on the Internet are presented. Key steps include proper sample selection and adjustment, use of weights, performing statistical analysis, and estimating confidence intervals. These methods help minimize errors and increase the reliability of the data obtained. Conclusion. The proposed methods for assessing the reliability of the Internet will help improve the quality of data and the reliability of the results, namely, Online surveys can be subject to various types of biases, including self-selection of participants, when only certain groups of people decide to participate in the survey. Credibility assessment will promote fair and transparent research, which strengthens the trust of respondents and the public in research projects.