ANALYSIS OF INFORMATION DEMAND FOR MEDICAL SERVICES ABROAD IN THE RUSSIAN FEDERATION (2018—2023)

The authors analyzed information of the demand for treatment abroad in search engines Yandex and Google the Russian audience of Internet users over the period from 2018 to 2023, covering the 3 stages of the development of international medical tourism market: before pandemia (2018-2019), pandemia (2020-2021) and sanctions (2022-2023). Based on dynamic indicators, a forecast is given for strengthening the positions of individual countries in the information Internet space of the Russian medical tourism market, and the main directions of integration processes in the medical tourism market in the space of the member states of the Commonwealth of Independent States are outlined.