Establishing regional institutions for creative industry development amid transformation of economic activity

Aim. The work aims to identify changes in institutional elements that foster the development of creative industries in regions, driven by the digital transformation of modern economic activity. Objectives. The research substantiates the importance and timeliness of institutional changes in creative industries, drawing on both international and Russian experiences address how digital technologies impact innovation implementation in creative industries amid the digital transformation of economic activity. It seeks to reveal the characteristics of establishing institutions for creative industries development in regions, differentiate the institutional elements of establishing the environment for creative industries development based on traditional general-purpose platforms and a unified digital platform, and formulate the priority direction for their development amid the digital transformation of economic activity. Methods. The theoretical basis of the study includes general scientific methods (analysis, synthesis, systematization) alongside institutional and comparative approaches. Results. The research formulates the priority areas for developing the institutional environment of creative industries in the context of digital transformation of economic activity. Synthesizing the international and Russian experience in dealing the digital technologies’ impact on implementing innovations in creative industries during the digital transformation of economic activity confirms the importance and timeliness of institutional changes in creative industries. Using the Northwestern Federal District (NWFD) regions as examples, the research determines the aspects of establishing institutions for creative industry development. The work highlights the distinctions between the institutional elements of developing the creative industries environment based on traditional general-purpose platforms and a unified digital platform. The priority direction of their development amid digital transformation of economic activity is characterized as the establishment of institutional elements for creative industries environment based on a unified digital platform. Conclusions. In view of the digital transformation of economic activity, a unified digital platform of regional creative industries is essential, offering innovative technological solutions and opportunities in the online environment. The platform would ensure the spatial development for creative industries’ infrastructure in the regions while enhancing operational performance. Regional economic entities will benefit from online consulting, legal and expert support regarding the generating creative products and managing enterprises in the creative economy sector.