Extremist narratives in the digital mainstream

This article employs a mixed-methods approach to explore the narrative articulation of crises in discussions around immigration and integration on Flashback Forum in Sweden. Using a combination of topic modelling and narrative analysis, it follows a two-step research design. First, topic modelling helps to identify key topics in the data and select a corpus for qualitative analysis. Second, drawing on Berger’s (2018) extremist crisis typology, we explore the crisis-narrative constructions around these topics, highlighting the extremist components within these. Our findings show that the prevalent topics in these discussions are not about immigration per se – rather, they address societal issues where perceived crises with immigration at their root are articulated in terms of how they disrupt everyday life in Sweden. Our analysis reveals how mundane concerns around immigration ventilated on Flashback mix with overtly extremist discourse and conspiracy beliefs, explicating Flashback as a site of everyday extremism.