The role of university patents in building strategic management

With the challenges that arise in the 21st century, the creation of new products, processes or brands has become even more of a priority for global economic growth. In several countries, universities are the "engine" of efforts to create and commercialise scientific discoveries and improve the social welfare and benefits of the population. Two challenges inherent in licensing technology from universities are making all managers aware of the benefits of investing in research that generates innovations and determining the final commercial value of a technology that is at an early stage of development. The aim of this paper is to review the latest approaches to strategic management, particularly in the area of patents created by universities and how the effects of intentional and unintentional signalling impact institutionally.