Impact of Image Content on Medical Crowdfunding Success: A Machine Learning Approach
In the realm of web-based medical crowdfunding, the importance of uploaded images cannot be overstated. Image characteristics, including the number of people depicted and the presence of youth, significantly improve fundraising results. In addition, the thematic choice of images in cancer crowdfunding efforts has a profound impact. Images that evoke beauty and resonate with health issues are more likely to result in increased donations. However, it is critical to recognize that reinforcing character traits in images of different themes has different effects on the success of crowdfunding campaigns.
Authors
- Xupin Zhang (ORCID: https://orcid.org/0000-0001-7716-4861)
- Renwu Wang (ORCID: https://orcid.org/0000-0003-0980-0779)
- Huimin Xu (ORCID: https://orcid.org/0009-0008-7100-6182)
Institutions
- East China Normal University (CN)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-11-15
- DOI
- https://doi.org/10.2196/58617
- Citations
- 2
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 1.06