Impact of Image Content on Medical Crowdfunding Success: A Machine Learning Approach

In the realm of web-based medical crowdfunding, the importance of uploaded images cannot be overstated. Image characteristics, including the number of people depicted and the presence of youth, significantly improve fundraising results. In addition, the thematic choice of images in cancer crowdfunding efforts has a profound impact. Images that evoke beauty and resonate with health issues are more likely to result in increased donations. However, it is critical to recognize that reinforcing character traits in images of different themes has different effects on the success of crowdfunding campaigns.

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Publication Details

Journal
Journal of Medical Internet Research
Published
2024-11-15
DOI
https://doi.org/10.2196/58617
Citations
2
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
1.06
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article

Impact of Image Content on Medical Crowdfunding Success: A Machine Learning Approach

Xupin Zhang, Renwu Wang, Huimin Xu
2 citations
Journal of Medical Internet Research
FinTech, Crowdfunding, Digital Finance
1.06
article

Impact of Image Content on Medical Crowdfunding Success: A Machine Learning Approach

Xupin Zhang, Renwu Wang, Huimin Xu
article en
2 citations

Abstract

In the realm of web-based medical crowdfunding, the importance of uploaded images cannot be overstated. Image characteristics, including the number of people depicted and the presence of youth, significantly improve fundraising results. In addition, the thematic choice of images in cancer crowdfunding efforts has a profound impact. Images that evoke beauty and resonate with health issues are more likely to result in increased donations. However, it is critical to recognize that reinforcing character traits in images of different themes has different effects on the success of crowdfunding campaigns.

Journal of Medical Internet ResearchVol. 26
East China Normal University (CN)
Openalex Percentile: Top 16%
FinTech, Crowdfunding, Digital Finance
1.06
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