A IMPORTÂNCIA DA PADRONIZAÇÃO EM RELAÇÃO A QUALIDADE DAS EMBALAGENS DE COMÉRCIO EXTERIOR NO SEGMENTO DE IMPORTAÇÃO E EXPORTAÇÃO SIMPLIFICADA

The standardization of packaging in foreign trade, especially in the simplified import and export segment, is a decisive factor in ensuring the quality and safety of goods. This paper analyzes the importance of standardization as a strategy to reduce costs, minimize risks, and ensure compliance with international regulations. By adopting global standards, companies can optimize logistics processes, increase operational efficiency, and improve their competitiveness in the international market. The research also discusses the challenges faced in implementing standardization and the technological innovations that can assist in this process.