Measuring Green Performance in Hotel Industry Through Management Environmental Concern: Mediated by Green Product and Process Innovation

Sustainable practices through green innovation have become key while the organization aims to achieve COP26 (Conference of the Parties, 26th Summit) targets. This study examined the relationship between management environmental concern, green process innovation, green product innovation and green performance in China’s hotel industry. It further examines the mediating role of green products and process innovation between management environmental concerns and green performance. Researchers utilized Structural Equation Modelling using Partial Least Squares version 4 to test theory and path analysis. Findings suggest that management environmental concern significantly influences the green process and product innovation. For indirect effects, green product and process innovation mediate the relationship between management environmental concerns and green performance. This study contributes to the growing body of work on green innovation in several important ways addressing the gap in the literature and examining the causes of green innovation from the point of view of green performance in the hotel industry’s perspective.