Investigating the Influence of Gender Diversity and Management Practices on the Introduction of Innovation in CEE countries

The role of management in any organizational context is to identify and exploit positive influences and opportunities that lead to the achievement of business objectives and competitive advantage. Those involved in effective management should be able to define the factors that have a decisive influence on the innovative activity of the enterprise. The identification of these influences is a key source of knowledge for defining or adjusting corporate strategies, resulting in long-term benefits and effective business development. As the market is constantly evolving, businesses must adapt to it. In recent years, researchers and experts have paid considerable attention to the study of gender issues in various areas of management. Much of the existing research has shown a positive correlation between gender diversity and innovation in developed countries. However, empirical studies in transition or developing countries remain limited. Therefore, we focus on Central and Eastern European countries. Based on regression analysis of data from the large-scale WBES survey, the aim of the study is to identify the relationships between gender structure of management, management practices and innovation. Unlike previous studies, this study uses a management practices index that combines data from eight indicators of management practices and assesses how well they are structured. This study thus enriches the ongoing research on the impact of gender and the structure of management practices on innovation in the EU member states of Central and Eastern Europe. The contribution of this study lies in the analysis of several different types of gender diversity and a composite index of managerial practices in relation to firms' innovation performance, and the specific context of the analysis in Central and Eastern Europe countries may provide new insights, as different factors affect innovation performance in these countries than in their Western counterparts. The results of this research provide a deeper understanding of the dynamics between gender diversity in management and innovation, which could provide a basis for the development of policies and corporate strategies to promote diversity and innovation in the business environment of Central and Eastern Europe countries.