DEVELOPMENT OF ECOTOURISM BASED ON «GLAMPING»: THE CASE OF KATON-KARAGAY NATIONAL PARK

Purpose of the research is to create a concept of glamping complex «KazGlamping» in Katon-Karagai National Park, taking into account the principles of sustainable development, high quality of tourist services and development of ecotourism in the region. As well as, to generate employment opportunities within the confines of Katonkaragai National Park, thereby reducing unemployment rates and enhancing the local community’s well-being. Additionally, the research strives to increase tax revenues for regional and local budgets while ensuring the preservation of the park's unique natural features. Methodology. The research methodology encompasses a comparative-typical analysis, interviews, and the implementation of the SWOT analysis method (examining strengths, weaknesses, opportunities, and threats). Furthermore, the experiences of the Jewelberry Glamping glamping network have been taken into consideration. Originality / value of the research. While many individuals yearn to explore the beauty of secluded natural landscapes and witness rare natural phenomena, not everyone is willing to traverse rugged terrains with heavy backpacks. Consequently, a new form of eco-tourism, known as «glamping» (glamorous camping), has gained popularity worldwide. The article also delves into foreign experiences in this field.