A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSICO PRODUCTS

The purpose of this study is to identify the user's perception of PepsiCo Products.Understanding consumer behaviour and perception is not just advantageous but essential for businesses striving to maintain and expand their market share.Consumer perception, shaped by myriad factors including brand reputation, product quality, and personal experience, plays a pivotal role in influencing purchasing decisions and brand loyalty.This research seeks to delve deep into the realm of consumer perception specifically focusing on PepsiCo products-a conglomerate renowned worldwide for its extensive range of beverages, snacks, and healthoriented offerings.The study provides actionable suggestions for PepsiCo to enhance its market strategies and better align with consumer expectations in order to strengthen its competitive edge.