Green building adoption: Emphasizing energy efficiency and water conservation

Acceleration of development in Indonesia requires the adoption of Green Building that prioritizes efficiency, energy and water conservation. Previous studies have shown that perception, policy, regulation, and knowledge influence the adoption of green buildings for energy efficiency and sustainability. This study offers a step to explore the implementation of Green Building in East Java, assessing the cost, perception, and government policy for the success of green buildings. This study analyzes the influence of individual attitudes, perceived ease, and social support on the intention to adopt green technology. This study uses an interactive questionnaire to collect valid data, analyze Green Building adoption factors, and provide strategic recommendations with a sample size of 111 that have contributed to green buildings in East Java. This study reveals that attitude (R² = 0.924) and intention (R² = 0.933) contribute significantly to the adoption of green buildings in East Java. Meanwhile, funding variables and government policies do not show a significant impact. Simultaneous tests show a significant influence of attitude with an F value of 13.938.