The Impact of Service Quality at World Heritage Tourist Destinations on Tourism Commitment and Tourism Satisfaction

The purpose of this study is to investigate the influence of service quality at world heritage tourist destinations on tourism commitment and tourism satisfaction. To achieve this, a survey was conducted involving 246 tourists who had previously visited such destinations, followed by rigorous statistical analysis of the collected data. The findings revealed several key insights: First, the service quality at world heritage tourist destinations significantly enhances tourism commitment. Second, the service quality was found to have a substantial positive impact on tourism satisfaction. Lastly, the study established a significant relationship between tourism commitment and tourism satisfaction, demonstrating that increased tourism commitment correlates with higher satisfaction levels. Based on these findings, the study proposes strategic recommendations aimed at revitalizing world heritage tourist destinations, emphasizing the importance of enhancing service quality to improve both tourism commitment and tourism satisfaction.