Analyzing Multimodal Construction of China’s Image Based on the Illustrated Articles in The Economist

The shaping of national image is a two-way process, including “self-shaping” and “shaping by others”. Magazines are one of the important channels for disseminating information. Taking The Economist’s China-related reports in 2023 as a case, this article focuses on 195 reports on politics and diplomacy as well as economy, conducting quantitative and qualitative analyses of the visual images from the perspective of visual grammar, and further exploring the multimodal construction of China's image in The Economist. The research shows that the images in The Economist fully realize the representational meaning, interactive meaning and compositional meaning. In terms of the representational meaning, narrative representation is the major process. Images that reflect the reactional process, action process and symbolic process are used more frequently. In terms of the interactive meaning, “offer” images, long shot images and images with horizontal perspective appear more frequently. In addition, information value, salience, and framing are interrelated to achieve the compositional meaning. The political and diplomatic image of China constructed by The Economist is that China is a country with increasing power, which is authoritarian internally and threatening externally. In terms of economy, China is portrayed as a country with a fast growing economy which can withstand the global economic crisis, but its economic prospects are not optimistic, and the “China threat theory” still exists.