Research on Non-heritage Cultural Innovation and Inheritance Based on AI Visual Technology in the Perspective of New Quality Productivity

Under the new quality productivity perspective, artificial intelligence (AI) visual technology provides new opportunities for the innovation and inheritance of non-heritage culture. The Grass Dragon of Lizhuang, as a unique cultural treasure of Lizhuang Town, Cuiping District, Yibin City, not only carries a profound historical and cultural heritage, but also shows the traditional wisdom and creativity of the Chinese nation with its unique art form and production process. In this paper, we will take the Grass Dragon dance of Lizhuang Town, Cuiping District, Yibin City as an example to explore how to use AI visual technology to promote the digital transformation and dissemination of non-heritage culture. The study first analyses the current situation of the innovative inheritance of non-heritage culture in the case of the Grass Dragon in Lizhuang, and then introduces the significance of the innovative inheritance of non-heritage culture based on AI visual technology in the perspective of the new quality productivity, as well as the measures of the innovative inheritance of non-heritage culture based on AI visual technology. Through case studies, the paper shows how these technologies can enhance public awareness and participation in NRH culture, thus promoting the protection and inheritance of NRH culture. Finally, the study points out the challenges faced in practical application and proposes corresponding solutions, emphasising the importance of the deep integration of technology and culture in the innovation of non-heritage culture. The study provides new perspectives and practical paths for promoting the combination of traditional culture and modern technology.