Internet image search outputs propagate climate change sentiment and impact policy support

A critical step in tackling climate change involves structural, system-level changes facilitating action. Despite their ubiquity, little is known about how internet search algorithms portray climate change, and how these portrayals impact concern and action. In a sample of 49 countries, we found that nationwide climate concern, but not nation-level climate impact, predicted the emotional arousal caused by climate change Google Image Search outputs, as rated by a naive sample (n = 383). In a follow-up experiment we randomly assigned another sample (n = 899) to receive the climate change image outputs resulting from searches conducted in countries high or low in pre-existing climate concern, and found that participants exposed to images from countries with high pre-existing concern (compared to low) became more concerned about climate change, supportive of climate policy and likely to act pro-environmentally, suggesting a cycle of climate sentiment propagation systemically facilitated by internet search algorithms. We discuss the implications of these findings for climate action interventions. The influence of internet search algorithms on users’ beliefs and behaviours remains understudied. This study finds that nationwide climate concern predicted the emotional content of Google Image Search outputs, which subsequently influenced users’ climate concern and support for climate policy.