Pipeline Outreach Day: A creative approach to prospect development in fundraising

This paper presents the implementation and outcomes of Pipeline Outreach Day (POD), an innovative initiative developed by the Development and Alumni Relations team at the Johns Hopkins Bloomberg School of Public Health. POD serves as a tool to enhance pipeline development by engaging a wide array of team members in prospect outreach activities. The paper discusses the background, methodology, outcomes and future directions of POD, offering insights and lessons learned that can be applied in a variety of fundraising settings.

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Publication Details

Journal
Journal of education advancement & marketing.
Published
2024-11-13
DOI
https://doi.org/10.69554/mfal8724
Primary Topic
Tourism, Volunteerism, and Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Pipeline Outreach Day: A creative approach to prospect development in fundraising

M. Martin, Marcus Hardrick, Brett Schatz, Joanna Schofield
Journal of education advancement & marketing.
Tourism, Volunteerism, and Development
article

Pipeline Outreach Day: A creative approach to prospect development in fundraising

M. Martin, Marcus Hardrick, Brett Schatz, Joanna Schofield
article en

Abstract

This paper presents the implementation and outcomes of Pipeline Outreach Day (POD), an innovative initiative developed by the Development and Alumni Relations team at the Johns Hopkins Bloomberg School of Public Health. POD serves as a tool to enhance pipeline development by engaging a wide array of team members in prospect outreach activities. The paper discusses the background, methodology, outcomes and future directions of POD, offering insights and lessons learned that can be applied in a variety of fundraising settings.

Journal of education advancement & marketing.Vol. 9(3)
Johns Hopkins University (US)
Partnerships for the goals
Openalex Percentile: Top 62%
Tourism, Volunteerism, and Development
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