Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley

Realigning data and integration tools after years of inconsistent management can seem overwhelming at best and impossible at worst. To meet the demands of today's tools and analytics, it is a worthwhile investment to strategically improve data quality and accessibility. Whether your institution is preparing for a customer relationship management (CRM) conversion or just trying to get a better handle on managing data, this paper will examine UC Berkeley's initiative to create business and technical solutions to increase transparency, governance and data intake while decreasing customisations and confusion for stakeholders.