Who’s in for no strings: revisiting the determinants of universal basic income support

Abstract Universal basic income (UBI) is becoming a prominent alternative to reform the welfare state, yet public support for this policy remains a puzzle. Existing scholarship empirically shows that certain groups like the low-income and left-wing show support, but it remains unclear if this translates to a preference for UBI over alternatives. This paper argues against this assumption: UBI challenges welfare norms and deservingness principles, suggesting people would typically prefer means-tested options. Drawing on a conjoint experiment, this paper empirically shows supportive evidence of the idea that support for a UBI does not translate into an inherent preference for UBI. These findings have widespread implications for both the UBI literature and the politics of welfare reform.