Book review: Rachel Lawes, <i>Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits</i>

Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits , London: Kogan Page, 2020. 280 pp., £95.00 (Hardcover). ISBN: 978-1789662078.

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Publication Details

Journal
IIM Kozhikode Society & Management Review
Published
2024-11-12
DOI
https://doi.org/10.1177/22779752241297226
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Book review: Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair
IIM Kozhikode Society & Management Review
Digital Marketing and Social Media
article

Book review: Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair
article en

Abstract

Rachel Lawes, Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits , London: Kogan Page, 2020. 280 pp., £95.00 (Hardcover). ISBN: 978-1789662078.

IIM Kozhikode Society & Management ReviewVol. 14(2)
Openalex Percentile: Top 68%
Digital Marketing and Social Media
DOISourceOpenAlex
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Book review: Rachel Lawes, <i>Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits</i> — Thejas C Nair · IIM Kozhikode Society & Management Review (2024) | TGRS Research Map | TGRS