Unveiling the impact of synergy between digitalization and greening on urban employment in China

Digitalization and greening are two major characteristics of economic and social development, and promoting the deep synergy of these two factors has significant practical relevance for employment. However, the question of whether synergy between digitalization and greening promotes or hinders employment has not been answered in the literature. Therefore, a synergistic framework was first constructed for urban greening and digitalization based on green pulling and the digital empowerment mechanism. By using data from 281 cities in China from 2011 to 2021, the synergistic effects of digitalization and greening on employment and its underlying mechanisms were explored in this study. The findings revealed that (1) the synergistic development of these two factors can indeed promote employment, and this result remains valid after numerous robustness tests are performed. (2) Mechanism analysis revealed that the synergy can enhance employment by promoting regional innovation and entrepreneurship and increasing human capital investment. (3) Heterogeneity analysis showed that there was a more significantly positive effect on employment in the tertiary industry, in eastern and central regions, and among governments with a greater preference for innovation. (4) Further research has shown that this synergy has a prominent spatial spillover effect on employment, and it remains valid after the matrix is replaced. These results offer policy references for fully unleashing the employment-creating effect of the synergy between digitalization and greening and thereby achieving high-quality development.