A case study of the BBC 50:50 Equality Project: Can the source tracking system work in Canadian journalism programs?

A 13-week study into a newsroom source diversity initiative promoted by the BBC looked at whether it was effective in getting student journalists to reach a goal of 50:50 male-tofemale sources in their reporting.Findings show widespread support among student journalists to improve source diversity in their reporting, but mixed results into the effectiveness of the BBC approach in tackling the issue of balanced gender representation in interview sources. RSUMUne tude de 13 semaines portant sur une initiative de diversit des sources en salle de rdaction promue par la BBC a valu son efficacit aider les tudiants journalistes atteindre un objectif de 50:50 de sources masculines et fminines dans leurs reportages.Les conclusions montrent un large soutien des tudiants journalistes l'amlioration de la diversit des sources dans leurs reportages, mais des rsultats mitigs quant l'efficacit de l'approche de la BBC pour aborder la question de l'quilibre des genres dans les sources d'interviews.