JUSTIFICATION OF THE FEASIBILITY OF IMPLEMENTING CHANGES AT THE ENTERPRISE

The article provides a rationale for the feasibility of implementing changes at the enterprise. Following crisis phenomena in the economy, actions to achieve short-term, mainly financial goals prevail in organizations. At the same time, worldwide experience shows that companies that focus only on current problems of survival have no guarantee of success in the future, and only those organizations that lay the foundations for this development today, in crisis conditions, will be able to fully develop in the future. For managers of Ukrainian enterprises, mastering the theoretical and practical aspects of change management is especially relevant, since work in the conditions of continuous economic, political and technological changes is accompanied by internal disintegration and the lack of systematicity in the implemented changes. The feasibility of implementing changes at the enterprise was analyzed and provided. The readiness of the organization for changes determines the sufficiency of forces in the organization to carry out changes at present. The main purpose of this article is to improve change management processes in organizations, using organizational support to improve the efficiency of these processes. Research methods: dialectical method of scientific knowledge, structural and logical - for clarifying the essence and content of change management, comparative analysis for grouping criteria for the implementation of successful organizational and economic changes. The practical significance displays a list of strategic changes offered to the enterprise to increase the efficiency of business functioning and a set of approaches to assessing the effectiveness and risks of implementing organizational changes. The proposed triad of elements of a comprehensive assessment of the key success factors of changes in the organization fits well into the model of D. Khayat - the ADKAR model, which allows you to assess the situation and manage changes both at the level of the organization as a whole and a specific employee.