LEADERSHIP AND BUSINESS COMMUNICATIONS IN THE MINDS OF STRATEGIC MANAGEMENT

This article examines the key role of leadership in the formation and maintenance of effective business communications in organizations. The authors emphasize that in the conditions of constant changes in the business environment and growing competition, strategic management requires leaders not only to have managerial skills, but also to have high communication skills. The article analyzes how different leadership styles affect internal communication processes, determining how leaders can create an open and supportive communication environment. It emphasizes the importance of interaction between the leader and the team, as well as between management and external stakeholders such as customers, suppliers and partners. The authors also consider the challenges faced by leaders in the context of digitalization and globalization, and offer recommendations for developing communication skills. The article emphasizes the need to adapt communication strategies to changing market conditions, which allows organizations to be more flexible and competitive. In addition, the article provides examples of successful leadership practices that demonstrate how effective communication can be the key to the success of strategic initiatives. The authors argue that the integration of leadership and communications into an organization's strategy is a key factor in achieving long-term goals and improving the overall effectiveness of management processes. Contemporary challenges faced by leaders in the context of globalization and digital technologies, as well as their strategies for adapting to changes, are separately considered. The intercultural style of leadership in the context of any culture is considered, which provides an opportunity to analyze existing values ​​and approaches to leadership. It has been proven that further research is needed: cross-cultural barriers in communications; the influence of cultural norms on leadership styles; the role of emotional intelligence in leadership communications; strategies for adapting strategic management to different cultural contexts.