MARKETING STRATEGIES AND ENSURING SUSTAINABLE DEVELOPMENT OF ENTERPRISES: GREEN BUILDING AND ALTERNATIVE ENERGY

This article examines the main aspects of marketing strategies that contribute to the integration of environmentally friendly technologies into business processes, as well as their impact on the long-term development of enterprises. The main marketing strategies contributing to the integration of environmentally friendly technologies into business processes have been identified. The impact of green construction on the sustainable development of enterprises was evaluated. The advantages and disadvantages of using renewable energy resources in the context of sustainable development are studied. The international experience in the implementation of green technologies and its applicability for Ukrainian enterprises is considered