TOOLKIT FOR THE FORMATION OF A MARKETING STRATEGY FOR THE DEVELOPMENT OF A COMPANY OF DISTRIBUTORS ON THE MARKET OF UKRAINE

The article offers a toolkit for forming a marketing strategy for the development of a distributor company on the market of Ukraine and focuses on a comprehensive approach to the analysis and optimization of the activities of companies in this segment. The toolkit includes methods and models to assess market opportunities, competitive environment, consumer demand, as well as financial indicators such as cost of sales and leverage ratio. Thanks to this toolkit, companies can develop effective marketing strategies that contribute to strengthening their positions on the market, increasing profitability and ensuring sustainable development in competitive conditions. The proposed toolkit is adapted to the activities of the domestic enterprise.