CREATIVE MANAGEMENT OF BUSINESS STRUCTURES' COMPETITIVENESS IN UKRAINE'S ECONOMY DURING WAR AND RECOVERY: INTERNET OF THINGS AND INNOVATIVE SOLUTIONS

The article explores creative management of business structures' competitiveness during the war and the recovery of Ukraine's economy. It substantiates the importance of implementing innovative solutions such as the Internet of Things (IoT), Artificial Intelligence (AI), and blockchain technologies, which help businesses adapt to challenging conditions and ensure efficient operations. It is found that innovative approaches contribute to optimizing production processes, reducing costs, and improving management practices, which enhances the competitiveness of Ukrainian businesses in both domestic and international markets. The research demonstrates that the use of technologies like IoT for production monitoring enables businesses to control production processes in real-time and reduce operational costs. Warehouse automation and the use of drones in logistics help minimize risks for workers and improve the accuracy of operations, which is crucial during wartime. This illustrates the ability of Ukrainian entrepreneurs to quickly adapt to new challenges and effectively utilize technological innovations to maintain business resilience. However, the implementation of innovations during wartime presents its own risks, including cybersecurity issues, high costs of technology adoption, and infrastructure instability. Despite these challenges, businesses that adopt creative solutions show readiness for change and ensure continuity of operations by employing strategic innovative management approaches. This allows them to function effectively in unstable conditions and lay the groundwork for long-term development. The article concludes that innovative thinking and creative management are key to enhancing the competitiveness of Ukrainian business structures in the challenging conditions of war and recovery. The adoption of the Internet of Things and other innovative solutions is a crucial factor for ensuring the sustainable development of businesses and Ukraine's economy in modern conditions. Keywords: creative management, competitiveness, innovative solutions, Internet of Things (IoT), Artificial Intelligence (AI), blockchain, business structures, Ukraine's economy, war, recovery, automation, risk management, digitalization