Evaluating the Replicability of Social Priming Studies

To assess the replicability of social priming findings we reviewed the extant close replication attempts in the field. In total, we found 70 close replications, that replicated 49 unique findings. Ninety-four percent of the replications had effect sizes smaller than the effect they replicated and only 17% of the replications reported a significant p-value in the original direction. The strongest predictor of replication success was whether or not the replication team included at least one of the authors of the original paper. Twelve of the 18 replications with at least one original author produced a significant effect in the original direction and the meta-analytic average of these studies suggest a significant priming effect (d = 0.40, 95% CI[0.23; 0.58]). In stark contrast, none of the 52 replications by independent research teams produced a significant effect in the original direction and the meta-analytic average was virtually zero (d = 0.002, 95% CI[-0.03; 0.03]). We argue that these results have shifted the burden of proof back onto advocates of social priming. Successful replications from independent research teams will likely be required to convince sceptics that social priming exists at all.