Metaphor Conceptualizations of the Israeli Army Spokesperson Avichai Adraee's Discourse on his Official Facebook Page after the events of October 7th, 2023

This research examines how the Israeli army spokesperson Avichai Adraee justifies the acts of the Israeli army towards Palestinian civilians using the analysis of metaphors and discursive practices. The analysis is in line with the Conceptual Metaphor Theory (Lakoff & Johnson 1980) as well as Komatsubara's metaphor framing theory (2023). Adraee's remarks were directed at Arabs to influence their perspectives, the videos posted on his official Facebook page were the source of the data, and the transcripts were translated from Arabic into English. Numerous war themes, including war rhetorical justifications, war's triumphs, Isreali's exaltations of war, and implicit or explicit threats against Palestinians, were underlined in Adraee's remarks. Indeed, the acts of violence of the Israeli party and its invasion of the Palestinian land are highlighted in his remarks, which promote his imperialist ideology. In light of the results of the study, it recommends the importance of creating political pages that show the military, security, and economic failure of the occupying state in different languages: English, French, and Spanish, in addition to working to highlight Palestinian media material to refute the lies of the occupying state and their justifications for the excessive use of force against the Palestinian people, and to highlight documents and statistics prepared by international organizations to expose the crimes of the Israeli occupation and its targeting of civilians.