Business ecosystem management in the conditions new normality and transcendence

The article examines the essence of the concept, examines the elements and their inherent features of the business ecosystem, substantiates the approaches to effective management in the conditions of new normality and transcendence. The signs of a business ecosystem presented in the article are at first glance inherent in the characteristics of any enterprise, institution or organization, however, we note that ecosystems or turquoise organizations represent the next stage of consciousness development, where traditional concepts and methods are questioned and the organization is considered as a living organism, not a mechanical system. In the context of the transcendental development of business ecosystems, environmental turbulence and growing uncertainty lead to a decrease in the effectiveness of traditional management tools, at the same time, these characteristics can become a catalyst for new opportunities and non-standard management solutions that can significantly strengthen their position in the market and affect corporate synergistic effects, contribute to the formation of new connections and ideas, which will subsequently lead to the introduction of innovations and the development of business ecosystems. Transcendence in the context of management is considered as a concept that covers aspects that go beyond the established boundaries of existing experience, understanding or perception, standard models, conditions and approaches in managing business ecosystems. Management of the business ecosystem in the conditions of new normality and transcendence requires the use of integrated approaches and strategies that can go beyond traditional tools, methods and models. Envisioning the transcendence of management means changing the way you think and understanding that standard models and methods may become ineffective or insufficient in the new normal. Business ecosystems whose leaders are focused on transcendental development in the conditions of the new normality have the greatest chances for business viability, recovery and success. In this context, the article examines transcendental leadership, which refers to the concept of leadership that goes beyond traditional models and focuses on a deeper understanding and approach to managing people, organizations, and change.