A Study on the Effect of Corporate Social Responsibility of Food Service Companies on Corporate Reputation and Customer Loyalty

Objective : The purpose of this study is to empirically analyze the relationship between corporate reputation and loyalty of social responsibility in food service companies. Methods : This study distributed 500 copies of questionnaire from June 1 to June 30, 2021, to consumers who experienced the social responsibility of food service companies. Then, this study used the SPSS 27.0 statistical program to analyze 421 copies of them. Results : Hypothesis 1, social responsibility had a positive effect on corporate reputation. Hypothesis 2, corporate reputation had a positive effect on loyalty. Hypothesis 3, social responsibility had a positive effect on loyalty. Implications : The findings of this study suggest the necessity for companies to reassess and restructure their corporate reputation management strategies based on corporate social responsibility, ensuring that they genuinely reflect the values and vision of the companies. These results offer significant insights for developing effective marketing strategy plans.