The Effects of Service Quality of Fine-dining Restaurant on Customer Value and Customer Satisfaction, and Relationship Continuity Intention

Objective : This study examined the relationship between the service quality of fine dining restaurants and customer value, customer satisfaction, and relationship continuity intention. Methods : This study conducted a survey by using an online questionnaire from March 1 to March 30, 2024, on a total of 259 subjects. Results : The analysis results are as follows:First, the service quality of fine dining restaurant positively affected customer value. Second, the service quality of the fine dining restaurant was found to have a positive effect on customer satisfaction. Third, the service quality of the fine dining restaurant had a positive effect on the relationship continuity intention. Fourth, customer value positively affected customer satisfaction. Fifth, customer value had a positive effect on relationship continuity intention. Sixth, customer satisfaction had a positive effect on relationship continuity intention. Implications : Based on these results, this study suggested a plan to improve the service quality of fine dining restaurants.