Corporate Social Responsibility of Business — How Important is It Today

The article covers the topic of corporate social responsibility (CSR) as a fundamental principle of modern business. The author examines the evolution of CSR from charity to a key element of strategic management, emphasizing its impact on the company's reputation, relationships with employees, customers and investors. It analyzes how CSR contributes to the achievement of global goals of sustainable development and environmental responsibility, and also studies successful cases of companies that have integrated CSR into their strategy. It highlights the diffi culties that organizations face in implementing CSR, including fi nancial and managerial aspects, and discusses how CSR can stimulate innovation and the development of new products and services. In conclusion, forecasts are presented for the future development of CSR, taking into account current economic and social trends, emphasizing its growing importance in corporate strategy and the potential for improving society and the environment.